From May to June 2019, 34 overseas Chinese cultural centers and 19 overseas tourism offices will jointly organize the "China Tourism Culture Week" in a global fashion. With the "integration and development of culture and tourism" as the core, the "beautiful China" as the theme, and the "China beyond imagination" as the slogan, the aim is to focus on telling contemporary Chinese stories through tourism promotion and cultural exchanges so as to achieve the goal of "promoting tourism quality through culture and promoting cultural dissemination through tourism". ，

Former Maltese President Preca delivered an opening speech.

During the "China Tourism Culture Week", various cultural and tourism exchange activities will be held in various countries one after another to display Chinese cultural products and promote international exchanges and cooperation in culture and tourism. It is reported that bampo, a Chinese original design brand banpo decoration ethnic group, as a representative of China's cultural and artistic exports, was invited to participate in the Malta cultural exchange activities during the "China tourism culture week" to show the world the original fashion power from the east, to show the essence of Chinese culture and art, and to let the world see the beauty of China.

Former Maltese President Preca is fond of Bampo Art Handbags

The Chinese themed cultural exchange activities jointly sponsored by Malta's China Cultural Center, China-Foreign Cultural Exchange Center, MUZA National Art Museum, etc. Bampo, an original design brand from China, made a stunning appearance in Malta's "China Tourism Culture Week" and attracted the attention of the whole audience.

"Miss Malta" (first from right) and the models show the original artistic handbags of Bampo

Chinese cultural pavilions were set up at the event site to display kite ideas, derivative products and bampo art handbags, a Chinese original brand, which fully demonstrated China's long history and splendid culture and arts and added fresh and beautiful colors to the event. Six professional models, including "miss Malta", accompanied them. the models, dressed in creative kites and holding bampo art handbags, passed through the main gate to the kite exhibition site of MUZA national museum of art, attracting countless eyes and causing a sensation.

Bampo, representing Chinese culture, was invited to participate in the Maltese Chinese cultural exchange activities of 2019 "China tourism culture week", which is the best affirmation of its consistent adherence to "inheriting and developing Chinese culture and art"; It enriches the interpretation of the theme of this "China Tourism Culture Week" with the original works of Chinese culture that have been passed on and recreated. It strives to show the world "China's beauty", which represents Chinese culture and original design going to the world, making the world see the beauty of China, and has far-reaching significance in promoting the cultural exchange of the world.

In the global world picture, the development of national culture must be based on the exchange with other cultures, treat foreign cultures with an open attitude and an equal perspective, and strengthen the interconnection between multi-cultures. This is the inevitable requirement of the development of the times. Only by properly coordinating and handling the interconnection between economy, culture and other countries can China truly move towards the world and the world truly understand China.