At 11:00 a.m. Italian time on June 8, 2019, the opening ceremony and award ceremony of Florence design week opened in the grand opening ceremony at the palace of medici. Bampo ,representing Chinese culture and Chinese original design, was invited to participate in Florence Design Week, Italy, to show the world the fashion power from the east, to show the essence of Chinese culture and art and the original art, and won the "Creative Design Award". Once again, let the world see the beauty of China and let the world fall in love with Chinese culture.

Design week in Florence, Italy

Florence Design Week

Florence Design Week

Florence Design Week in Italy was founded in 2010. It is a cultural exchange project supported by the Italian state. It represents the diversity and creativity of Italian design and has won a medal from the Italian Ministry of Culture. Since its establishment, Design Week has successfully held 35 major events, 40 public projects and over 60 exhibitions. The Design Week is not only a feast for designers, design organizations and design enthusiasts all over the world, but also an international design exchange platform to show the cultural and commercial cooperation of various countries. Through the series of activities of "cross-border international exhibition" and "business-to-business characteristic forum", it shows the diversity and foresight of design to time through different visual experiences.

The 2019 Florence Design Week takes cultural and artistic exchanges as a link to enable cultural and artistic designs from different countries to blossom across the globe, to strengthen the connectivity among the world's multi-cultures, and to provide a platform for mutual exchange and integration of artistic designs from various countries. More than 300 top designers, design agencies and business leaders from various countries attended the opening ceremony. Bampo, a banpo decorator, made his first appearance in Florence's design week, bringing a fresh air and fresh blood to Florence's design week and making the world recognize the design power from China again.

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Bampo won the "creative design award"in Florence design week

Bampo curates the exhibition with the theme of "Let the world see the beauty of China". It will display Chinese culture such as Banpo handbags and intangible cultural "Dong Bu" works of art, which represent Chinese culture, in Florence, Italy, the great hall of art and the birthplace of the Renaissance. It is a wonderful meeting of art across time and space, an extraordinary artistic journey and a full range of visual enjoyment of Chinese culture and art for the world's cultural and art lovers.

Alessandro Pumpo, President of Florence Design Week, presented "Creative Design Award" to Bampo

Bampo has inherited and carried forward the mission of Chinese culture and art, taking culture as the core competitiveness of brand development. For 22 years, bampo has continuously exported the beauty of Chinese culture to the world with the help of design force, building brand self-confidence with cultural self-confidence and building influence to the world. Founder Mr. Huang Lang shared the development process of Bampo brand with guests from all over the world at Medici-Riccati Palace in Florence. The participants expressed high recognition of the mission of Bampo to inherit and develop Chinese culture and art, and deeply impressed the oriental cultural surprise and shocking charm brought by Bampo brand.

Mr. Huang lang, founder of banpo decoration clan, shared the brand development process with guests from all over the world at Medici-Ricardi Palace.

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Appreciation from the world

Let the world see the beauty of China

Eugenio Giani, president of the tuscan regional Council of Italy, highly appreciates the concept of the banpo decoration clan to inherit and develop Chinese culture.

The brand concept of bampo, which integrates eastern traditional culture and modern aesthetics in product design, inheritance and promotion of Chinese culture and art, has been affirmed and appreciated by Eugenio Giani, president of tuscany regional Council, Francesco Chimienti, president of MUSIWA culture and art association of Italy, and Alessandro Pumpo, president of Florence design week. it has been warmly pursued by Italian political, cultural and artistic design institutions.

Michele Di Colandrea (second from right), chairman of the Tuscan Federation of craftsmen experts in Italy, appreciates the eastern cultural surprise and shock brought by banpo's non-heritage "dong bu" artistic works.

The exhibition of Bampo in the Florence Design Week vividly illustrates Chinese design's thinking on the inheritance and innovation of eastern traditional culture in the context of global design. Let the world have a more intuitive understanding of the development and strength of China's creative field, deepen the exchange and learning of cultural and creative industries, and let more Chinese good designs go to the world.

Marco baroni, a famous Italian designer, highly affirmed and approved Banpo's product design.

Representatives from cultural circles and art and design institutions from all over the world have shown great affection for Banpo's original design.

As a model of China's original artistic design brand, Bampo inherits and carries forward the mission of Chinese traditional culture and art, builds brand self-confidence with culture, presents the life posture of modern women with aesthetic wisdom with unique oriental philosophy, builds self-confidence with culture, integrates the essence of the east and the west, acts as a fashion heritage and disseminator of Chinese culture, and enables the world to see the beauty of China.

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Building Brand Confidence with Cultural Confidence

China’s Bampo, World’s Bampo

In recent years, Bampo has won the honorary award of "German red dot-good design in China", the "best creative award" in Chengdu creative design week, and the "creative design award" in Florence design week, Italy. the repeated success shows that China's strong cultural heritage and connotation are the essential strength to support China's original design. Only by promoting brand development with culture and shaping irreplaceable core competitiveness with culture can we create a half-slope in China and a half-slope in the world.

This year marks the 15th anniversary of the establishment of a comprehensive strategic partnership between China and Italy. Next year, the two countries will celebrate the 50th anniversary of the establishment of diplomatic relations. The Silk Road will connect "Chang 'an" to "Rome" again in the new era and jointly promote the cultural construction of "the belt and road initiative". This time Bampo, representing Chinese culture, appeared in Florence Design Week, creating influence to the world with cultural confidence and interpreting the style of Chinese culture with fashionable design language, opening up a new realm for artistic exchange and cooperation between China and Italy.。